SM

Work

─

SUBTRA

SEE ALL

▾

SUBTRA

2025 · unreleased

Client:

SUBTRA Records

Role:

Naming (with the client), identity, launch kit, release packaging

Details

▾

│

Disciplines:

Identity

Packaging

Motion

The name says it all. We subtract.

SUBTRA is a techno label and event series that subtracts: cameras, labels, residents, pretension. The mark does the same. It is an A with the crossbar taken out, the apex cut flat and the right leg broken off. Headers are hollowed to outlines, shapes are drawn with one side missing, and one coral accent is the only colour. The label is paused before launch.

Next project →

Bondlayer